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Baby Boomers are the Hottest New Target Market for Startups

Baby Boomers are the Hottest New Target Market for Startups

A successful startup takes many things, and one of them is knowing how to pick the right market. Entrepreneurs have now realized that the best people to target are baby boomers. Although millennials are responsible for some of the creative startup ideas, baby boomers are the people to invest in. The baby boomer generation refers to individuals of ages 50 going upwards. With almost a quarter of the population consisting of baby boomers, investors have various options to consider regarding the opportunities available. There are several reasons the aging population has become the target for aspiring entrepreneurs.

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